Press Release Checklist
Use a factual headline, clear dateline, newsworthy opening, supporting details, accurate company information, authorized quotations and a responsive media contact.
RESOURCES
Prepare stronger press releases.
Practical guidance for organizations and agencies preparing announcements for editorial review and distribution.
Multimedia Guidance
Upload high-resolution, properly licensed imagery with useful captions and context. Add video or supporting documents when they materially help the announcement.
Editorial Readiness
Review claims, names, dates, figures, source attribution, rights and contact information before submission.
Distribution Targeting
Match reach to the announcement: single publication, single group, multiple selected groups or the global eligible network.
Reporting
Completed campaigns can show verified placement totals, live URLs and available performance data.
Corrections
Post-publication corrections should use a controlled workflow with editor approval and a permanent audit trail.